Cave brand
The Cave logo, symbol, colours and the rules for using them. Files here are for referring to Cave. Software for building interfaces is on the design system site.
Logos
Use the files as supplied. Full colour goes on white or paper. The white reversal goes on teal, navy or charcoal. Use the Arabic lockup on Arabic surfaces and the English one on English surfaces.
English, full colourDownload SVG
English, whiteDownload SVG
Arabic, full colourDownload SVG
Arabic, whiteDownload SVG
Symbol, full colourDownload SVG
Symbol, whiteDownload SVG
Rules for the logo
Do
- Use the files as supplied. The wordmark is custom lettering drawn as outlines.
- Put the full-colour logo on white or paper only. Put the white logo on teal, navy or charcoal only.
- Keep generous space around it. The brand sets no fixed clear space or minimum size, so ask before setting one.
- The symbol alone is for avatars and icons.
Don't
- Retype the name in a font, redraw the symbol or recolour a layer.
- Add a shadow, gradient or outline, or stretch or rotate it.
- Put the full-colour logo on a colour or a photograph.
- Add the retired line "Software Solutions".
- Use it so that it looks as if Cave endorses or made your product.
Name and voice
The company is Cave. Each product keeps its own name, and the Arabic names are fixed.
| Name | Arabic | Notes |
|---|---|---|
| Cave | كهف | The company and the Cave account. Never "Cave Software Solutions". |
| Cave Shops | متاجر كهف | The web product for online shops. |
| Cave POS | نقطة مبيع كهف | The desktop and mobile till. In Arabic text never write "Cave POS" or "POS". |
- Write plain, declarative sentences that open with the benefit, then the proof.
- Use the cave, the layers and the river as metaphors, because the mark is built from them.
- Do not use emoji.
Colour
Teal and navy are the brand. Product screens use the semantic tokens on the design system site; these are the raw colours.
- teal
#179d9f - teal-light
#51bab6 - seafoam
#3fc7bd - mint
#65d7c9 - mist
#a6ebd8 - lagoon
#047283 - deep-teal
#01536b - abyss
#003755 - midnight
#002347 - navy
#182643 - charcoal
#1d1d1b - white
#ffffff - paper
#f8f8f8 - slate
#a9b3c0 - coral
#f08868 - lime
#a3c962 - magenta
#8f2462 - plum
#5e256f - snow
#f7f9fa
Type
Hero is the display face for titles. Poppins is the text face. Almarai sets Arabic.
| Font | Use | Licence |
|---|---|---|
| Hero | Display, English. Titles, tabs and brand moments. | Licensed to Cave. Not distributed here. |
| Poppins | Text, English. | Open font (SIL OFL). Get it from Google Fonts. |
| Almarai | Arabic text and Arabic titles (Light). | Open font (SIL OFL). Get it from Google Fonts. |
| Blue Ocean | Arabic lettering inside the logo and print only. | Licensed to Cave. Not distributed here. |
Patterns and icons
Three patterns on deep teal, one per surface, never under body text. Three line icons: the cave, the layers and the river.
- OutlineDownload SVG
- LayersDownload SVG
- DotsDownload SVG
caveDownload SVG
layersDownload SVG
riverDownload SVG
Licence
The Cave name, logo, symbol, wordmark, icons and patterns belong to Cave and are not open source. The code on the design system site is separate and is open source.
You may use the unmodified logo files to refer to Cave: in press, in partner and integration pages, and in a "Powered by Cave" credit. Anything else, including a modified logo or use as your own brand, needs written permission from info@cave.technology.
The typefaces keep their own licences, listed under Type.
Questions: info@cave.technology